Beauty ideals and role models are changing, enabling brands to connect their customers with a broader range of images of women and girls. This talk looks at what is being done and what can be done to progress visual language in this area.
Rebecca Swift is Director of Creative Planning at Getty Images. In this talk, she takes an in-depth look at the conversation around the representation of women in media, the important role social media is playing and what impact that is having on image choices. Rebecca provides an insight into global search and image usage trends as well as examples from a wide range of places.
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About Rebecca Swift
As Director of Creative Planning at Getty Images Rebecca Swift runs global research projects investigating the future of visual communications and has published many trend reports. In addition, Rebecca acts as a visual brand consultant for global corporations. She works with companies spanning a wide range of industries, from the charity sector to the oil industry, and has presented her findings all over the world.
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