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Learn the importance of using imagery in brand communications, allowing your advertising efforts to work harder and smarter for your business. This webinar focuses on the importance of how your brand expresses itself in words and images, you’ll also learn some best practices to leverage core brand pillars and master comprehensive branding tools.
About the speakers
Julie Cottineau
Julie Cottineau is the Founder and CEO of BrandTwist a brand consultancy that helps entrepreneurs and corporations build their brands and leverage them as actionable business assets. Julie was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America. She is also the creator of a unique and impactful online branding class for entrepreneurs.
Rebecca Swift
Joining the photography industry nearly 20 years ago, Rebecca was a founding member of the Getty Images Creative Research team, introducing visual research methodology to the Visual Communications Industry. At Getty Images, Rebecca builds image collections, works with photographer communities worldwide, and conducts global research projects on the future of visual communication. She is currently researching a PhD into Visual Trends in UK Advertising Photography over the last 30 years.
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